EMC at Oracle Open World: chronicling EMC Elect’s part in its success. Part 3 of 3

Well this post is actually being written back in Bantry Bay,  having made it through the gauntlet of 3 flights, back to back,  from San Francisco to Cork. I got here before my suitcase too by a day, which was irksome but otherwise fine.

Anyway, day 3 was a winding down of Oracle Open World as in the last day of the show floor booth demos.  Not that we noticed any let up in the crowds coming by the EMC booth 🙂

In any event the EMC Elect members took upon a challenge to attend an Oracle demo on Cloud Infrastructure. Matt Brender, Rob Markovic and I listened to the Oracle Engineer talk about the offering from Oracle. We confessed that there was not a DBA between us and that our skew was somewhat storage specific. But in fairness to the Engineer he did share the storage management benefits. Following that demo, we three sat down and decided to discuss the demo we attended over twitter. The idea was to do fun sharing but also to discuss what we learned and seek others opinions and Subject Matter expertise.  It worked and @cacheflush chimed in with some context. this was a seminal conversation as you will see below.

It shows that the EMC Elect members can share what they have learned and draw others into a community conversation in a live environment. We’ll try and utilize this a lot more and improve it of course. But it certainly was educational and fun.

Then At 2:30 pm a Sea of EMC Fans gathered for a grand prize draw outside the booth. Yes, EMC scarf wearing Fans 🙂

That was a great event and a good culminating one for the week. Those scarfs also came in handy for Oracle Open World Customer appreciation party. That was a pretty good event with some great headline acts. It’s a pity Larry Ellison did not make it to it, but he must have been exhausted after winning the Americas Cup:) Congratulations to the US team.

Later a few of us adjourned to Tornados, a “quiet” watering hole in San Francisco . We reminisced, and reflected on our Oracle Open World experience. And openly engaged in  some banter. All in all for a first foray into Oracle Open World, I think we had a highly successful show. Indeed we brought a lot of attention to EMC Elect, we even saw increases in nominations for the 2014 EMC Elect. A clear sign that the word is getting out and that people want their peers recognized.

I am glad I attended, I am delighted with the experience I had and what I could do to bring more attention on the EMC Elect. I am rather pleased Matt and I did this video:

And I would encourage those following this series of posts to consider nominating people for the EMC Elect of 2014.

Nominate here: http://emc.im/YWyPI6

Thanks for following this series of posts. I appreciate all readers taking the time to follow this and please, feel free to comment. Add your views on how you think this event went for us. And share what you’d like to see at future events.  I’d love to hear from you.

Until next time……..

EMC at Oracle Open World: chronicling EMC Elect’s part in its success. Part 2 of 3

Wow so Day 2 started in the early am. I actually had a semi sleepless night. It’s just hard for me to rest easy in a hotel room.

Anyhow we had the key note  at 8:30 am and it was brilliant. Especially migrating humans via VPLEX 🙂

As Fun as it was to do a trick with twins it really was a perfect demonstration of what you can actually do with your Data Center with VPLEX.

image image image

They Key note was a cool  highlight of the day, but the EMC Elect continued to interact. In fact we decided to do some missions of fun to show the lighter side of community.

We took on a mission, @mjbrender @vrobm and  I, for an impromptu meet up at the Sweet Shop. We wanted to show how EMC Elect collaborate to build vital new things, like cup cakes 🙂

I think we agreed that operation cup cake was a success, for those of us with a sweet tooth. They were indeed delicious.

Later we caught up with @virtualchappy, a fellow EMC Elect member and it was good to get a #chappyhug and catch up. And then for more fun we scarfed him and others. Operation scarfed was another fun mission as can be seen by the tweets we pushed out. Again, just some social community fun etc.

Finally we decided to relax and enjoy a Pint at the Netapp bar 🙂

All in all a good fun social thing for the Elect. With emphasis on the community spirit and a bit of required levity. This show is massive and the EMC booth is beautiful and busy, constantly.

All in all day 2 was great, for EMC, some fun for the EMC Elect and a little controversy for Oracle’s Larry Ellison, who missed his keynote. Something to do with the America’s cup allegedly. But hey the Oracle American team is making one hell of a comeback against New Zealand  so who could blame him 🙂

Anyway day 2 finished off with the EMC, Cisco and Intel customer appreciation event. I’m sure Sean aka @sthulin got plenty of photos which he will share.

So day 3 is coming up. More to come

EMC at Oracle Open World: chronicling EMC Elect’s part in its success. Part 1 of 3

So I’m back. Back blogging. Back in the US, San Francisco in fact  at Oracle Open World 2013.  I have been really busy with EMC Ask the Expert following the recent EMC #emcspeedtolead campaign introducing VNX2 and announcing the GA of VIPR, the software defined data solution.

In any event, here I am in the City by the the bay with my com-padre in all #EMCElect Mr. Matt Brender. The sheer size and dynamic of Oracle Open World, henceforth (at least this time round) know as #oow13. Matt and I are talking our time in hitting our stride with EMC Elect today. We’re socializing, brainstorming and doing EMC TV stuff as well as amplifying the message via #EMCElect and on the ECN in the EMC Elect space.

The EMC booth was busy today, really busy.  This was just the booth prep.  and here we have a shot of Mr Brender briefing the extensive EMC team on EMC Elect and social engagement.



It was good to get an opportunity to give the briefing, as with so much going on and the sheer size of the conference with well over 50,000 attendees, amplifying #EMC Elect is going to be a challenge. But it is one we accept all too willingly.

And so Matt and I have been dividing the work between us of conquering Oracle Open World, not to be a conqueror but to amplify the Community we have been entrusted to represent.

While only 4 EMC Elect members are present this year, we are still  including those online. I created a thread in the EMC Elect Private area inviting members of the Elect to pose questions to the Technical hosts from EMC who would be appearing on EMC TV.

As well as that we are encouraging future EMC Elect members to declare themselves to us in person to get a ticket to our customer appreciation event tomorrow.


And the booth just continued to be busy. I shot through at 4pm in order to do some backlog work on Ask the Expert and catch up with the work I left behind. I have been in the US for over a week already. You know the trouble with success, is that success brings more work and pressure. And it’s exacerbated being away from home and family. But it’s fulfilling too, bringing attention to the vibrant and magnificent community of the EMC Elect.

Tomorrow starts early.  Joe Tucci and Jerremy Burton will be giving an early keynote, which will prove to be awesome. And the #EMCElect shall be stirring up some interest indeed. And our customer appreciation event will certainly be the envy of all others. More to come. And yes I will be keeping my promise this time. It’s a series of blogs on #oow13.

Oh yes here are some awesome shots of our booth.

EMC at #oow13

EMC at #oow13image

Meet the expertsEMC Booth Prep #oow13


7 benefits of Social Community Participation

7 Reasons to Join the EMC Community Network – Infographic

7 Reasons to Join the EMC Community Network – Infographic

This Info-graphic tells a compelling story of community engagement benefits  that really emphasizes what I have been passionate about and blogging for. It really is a great success story for EMC’s community and social engagement.  Our support Community in EMC, since I joined it 7 years ago as a community Manager, has been on an immense and engaging journey. Its made excellent and possible by the massive community membership engagement that happens every day.

It seems like a life time since our humble beginnings on the EMC PowerLink platform. But how it has grown! From a closed limited member participation to the busiest community on the ECN with a membership well over 250,000 +, the EMC Support Community has thrived. It supports a massive portfolio of products and services and is a premier global support platform with Multilingual offerings to native Chinese, Japanese and Spanish speakers.  And the supported languages will keep growing.

But despite all its rapid and expanding development as a platform customers and partners depend on, the fundamentals of the Support community still apply. It’s about the people, the community of peers and the trust that is within that community. That’s what drew me in and keeps me going. Its a fantastic community. Thanks to @stephmcbride for making this info-graphic happen.

Feel free to comment and share your stories on my blog or better yet on the Support Community. We’d love to hear from you. 


Re-branding, renewing commitment, but not changing one iota.

Well finally its all come together. So why did I do it? Why change my twitter handle to @dathbrun from @MabroIRL on twitter?  Why not? Moving from blogger.com to WordPress? Why?

It’s simply like this. I have been immersed in studying Project Management to achieve the level of PMP. And being that I am of the behavior of learning by doing I have been applying it to my work. Hence EMC Elect has a heavy element of PMP best practices being applied to it. It is a fundamental to this process and assures it will be successfully and professionally managed.

When it comes to EMC Elect, it is known I have stated this is a dream come true for me. I can’t and won’t claim it as my dream. It’s not and since it’s launch its no more mine than anyone else’s. EMC Elect belongs to the Community. So does EMC’s “Ask the Expert”. Every community endeavour for EMC eServices is focused on delivering what is required and demanded by its Community. It’s good business and good sense. For me my role has morphed, from Community Management and advocacy to evangelism of EMC eServices and its Support Community . I say more about that in this video with Mr Brender.

To me the Community and the Support Forums on ECN have garnered a lot of interest and build up.

This has brought the attention it deserves. With Ask the Expert flourishing and EMC Elect gaining huge attention I felt the need to tidy up my Social Profile. To show more professionalism and to facilitate more social engagement and bringing a brand awareness to the entire EMC eServices portfolio of tools and service, focusing particularly on our Support Forum Community and EMC Elect.

In so doing I am accepting the responsibility to represent the community and all the great things it offers. Given the high-profile of our ECN Community now receives I feel it’s important to enhance and improve on communication about it. I felt it necessary to change things up so I can better present and represent the EMC eServices org and what I advocate around the Support Community. I will be blogging more often, continuing a focus on eService community advocacy but also things I learn as an incumbent fledgling Project Manager. Nothing has fundamentally changed about me. But I will strive to improve myself and better represent my work and amazing peers.

To that end, my eternal thanks to the following people for their unswerving support and encouragement and plain speaking. My wife Maria, our two beautiful children, Stephanie McBride, Luigi Dankos, Matt Brender, Craig Chapman , Jonas Rosland, Sean Thulin & Ankit Mehta.  And humble thanks to all of the Community Members of ECN, and particularly all of the founders. It’s a pleasure to be working to advocate the amazing things they do.

Onward and upwards. More to come and more often.

Reflecting on an amazing year: 2012 in review.

Wow, It’s hard to believe that 2012 AD is coming to a close. What a year it has been for me. Personally and professionally it’s been a roller coaster. But it’s been a hell of a ride!

Looking back over my last  12 months professionally, well, the biggest thing I guess would be kicking off Ask the Expert.

That all started with this post: Wrapping-up-2011, into-2012-on the EMC Support Community
Since that post, we’ve hosted, 30 Ask the Expert events. And it was a mix of forum discussions, webinars, live events, and tweet chats. We even wrapped an event during EMC World in a luxurious suite in the Venetian in Vegas. It’s been a lot of fun. We had numerous experts, too numerous to mention here, but I am thankful to each and everyone of them. They and the Support Community members, made Ask the Expert the amazing program it has been and will continue to be.

Keep an eye on it in 2013. We are expanding the program to incorporate Ask the Expert events for new products and services. We will also continue to have events around existing products. But we will be going further by hosting more events on a wider range of products and hot topics. We will be engaging more experts, from EMC, Partners and Customers who know our products so well. It will continue to be your hot centre for EMC Support hot topics on existing and newly launched products and services. And we are always open to new experts and new topics. Its a community driven program so don’t be shy in suggesting topics and experts.

EMC World 2012 was a big highlight of the year. Our Buzz Talk was a great highlight as was the Support Community party. Getting to recognise some of the participating experts and to thank some of the legendary stalwart ECN Support Community members was very fulfilling. To meet community members in person is always great and rewarding. It was a hugely successful conference for my organisation, eServices, as we also launched the new EMC Online Support Site. It really brought home to me the level of collaboration we’ve had with customers, partners and EMC employees in a vibrant community. Did you know our ECN Support Community accounts for over 50% of the entire traffic of the EMC Community Network. with 250,000 + members of ECN it’s obviously a large Support Community. It’s extremely collaborative friendly and full of great knowledgeable helpful professionals.

And the year ends for me now as it began, with a big project getting underway.
With EMC Ask the Expert established and growing we are also focusing on EMC Elect.  As I posted recently EMC Elect is Community recognition with exclusive opportunity. Its a fantastic program recognising EMC advocates within the ECN community and out in the social sphere. Unintentionally it also has a great benefit of bringing externally socially engaged advocates together with internal EMC Support Community advocates. Something that might not have occured were it not for this project. the nomination phase has ended and Matt Brender, myself and the amazing EMC Elect Founders are now engaged in the selection process. It’s nerve wracking and exciting. Some truly amazing people have been nominated. It will be difficult deciding. But I look forward to January 15th 2013, when the 2012 EMC  Elect group will be announced. And then the fun starts.

2013 is lining up to be a very amazing and challenging year. But I am looking forward to it. It’s an opportunity I am ready and raring to take. Thanks to all those who follow my blog / ramblings. It’s been a challenge to write for all the right reasons, being really busy doing something I truly love.

So have a safe holiday , however you celebrate, and to you and yours  Go raibh maith agaibh agus Nollaig Shona Diobh! (Gaelic for “Thank you all and have a happy Christmas!” )

Customer Advocacy :This is the right time, and this is the right thing.

This is the right time, and this is the right thing.” – Thomas Moore

Well, it’s been a while and yes it’s the usual excuse, I have been busy. But I really have.
Remember this post of mine? Well it is finally becoming a reality and I am delighted! We will finally be able to recognise and thank our loyal community members who advocate on behalf of their community.
Matt Brender and I are the unlikely duo who will spearhead this Project. Matt describes our Project very well on his own blog post about what is codenamed Project DNA

Recognising and celebrating our Advocates at EMC will be amazing!

The enthusiasm and Passion both Matt and I have for this Project are summed up in this quote from his post ” We’re ready to go big, and there’s no way we’re going home unsuccessful.”
I love it ! Recognition for our advocates is finally getting the big roll out it deserves.

It’s just fantastic!

EMC Ask the Expert

And tied to that is the other behemoth of a Project that I’m heading at present, EMC’s Ask The Expert. It’s going great guns and it’s thanks to those advocates we plan to thank through Project DNA, who are making this project a great success. We’ve even launched our own twitter account for it @EMCAskTheExpert and tomorrow we kick off our first experimental “Tweet Chat”. you can follow it it if you wish using #EMCATE.
it will be about “Performance calculations in Clariion / VNX” which is also a current ongoing discussion on our Ask The Expert Support Forum.

And that of course is not all, we will continue to expand Ask The Expert to product updates and launches, facilitating access to Customer advocates and subject matter experts who can make sense of a new feature or launch and what it means to EMC community members and product users.  And we will continue to bring in experts to address hot topics relevant to our Support Community members.

For more information on how Ask The Expert works you can listen to .. well .. me 🙂 talk about it when I was recently interviewed about it by the InFocus team

I am increasingly busy, but I have to say I am enjoying every minute of it. It’s incredible how much the Support Community in EMC has grown. It offers so much to the existing and newer community membership and it’s provided by dedicated community members sharing their experience, knowledge and expertise. I love being the Community Manager for it, as I get to know these community members, listen to them and advocate for them. The passion of our advocates is amazing. And I am delighted and honoured to play my part in having EMC recognise them through Project DNA. Much more about that very soon, that’s a promise. 🙂