So I was rather inspired and yes informed following attending the Ask the Experts vBloggers session. The panelists were Chad Sakac, Duncan Epping, Eric Sloof, and the MC was Matt Cowger. So yeah it had some good EMC Elect representation 🙂
They shared their best practices on blogging and the methodologies they used to ensure they blogged frequently. It was nice to hear that blogging was challenging for them and to learn what they did to ensure they remain consistent in it.
One thing that struck a chord with me was something Chad said about sharing things we do. Often we feel we are going to violate IP stuff by sharing but often the information is already in the public domain anyway. So taking that suggestion on board I decided to share something more abut a program I run at EMC called Ask the Expert. Yes I have blogged about it before and for those that know the program forgive me for defining it again for other readers who might be new to my blog.
Ask the Expert (ATE) is an online event series in which technical subject matter experts drive public dialogue and engagement with community members about specific EMC product and solution topics, though building high-value content with broad use and longevity. These simple and quick to organize events rely on timely topics, credible hosts, and a collaborative environment while adapting to your platform of preference. ATE events are hosted in multiple languages for a local or global audience.
So thats the definition. But it has dawned on me that I have been sharing the phenomenal success of this program only with my upper management and team, not the community at large, who are actually the beneficiaries.
So who are the beneficiaries of this program? Well this is how we see it inside the business:
They are the Customers, EMC and the Experts who engage.
This is a really successful program and is widely engaging EMC Customers, partners and employees.
- From January to August of this year we have had 143,366 page views.
- In that time period alone there have been 92,710 visits to the site. And 61,820 were unique visitors to the site.
- We are averaging 11,500 + visits per month, and 7,727 unique visitors per month.
- Amazingly 79 % of unique visits were through a browser search.
- 29% of those visitors interact with the site for a period of 10 -30 minutes.
- 13% of the visitors interact with the site for a period of 30- 60 minutes.
To me these stats show how valued the content is on the EMC Community Network for this program. People love the interaction and it gets a lot of attention. It also indicates a there is a lively community that want to have those technical discussions.
So thats what i wanted to share. Let me know your thoughts on this if you have any. I ‘d appreciate any feedback you have.
Oh Yes, I suppose I should share where you’ll find the space. Its the Ask the Expert Community on the EMC Community Network. For those of you familiar with that community, you’ll se its had a makeover to make it easier to interact.
Drop by and enjoy the content there. Now back to VMWorld. Final post coming out shortly before I fly out today 🙂