Wrapping up 2014: A challenging but fulfilling year (part 2)

Well I would be remiss if I did not wrap up things talking about EMC Elect. This program, holds a special place in my heart because it was a dream I was able to see made real. Again this was not my doing, it was the EMC Elect community members that made it happen. And boy did they!

Again, Lets set out what the EMC Elect Program is:

At its heart, EMC Elect recognizes what our influencers did over the last calendar year. And this distinction thanks them for what they did then. But by recognizing these advocates the distinction of EMC Elect empowers them. And because of that recognition they get to see a little bit more under the covers of EMC.

It’s the premier advocacy recognition program at EMC, and its is a runaway success externally.

2014 has been our best year in engagement, briefings and yes fun when it came to the Elect. While the EMC Elect are technically “the cool kids” its not about being popular. Influential, yes, but popularity is not whats sought. And this group is influential. Just look at the following they have.

80 Members, with a collective 50,000 followers on twitter and a social reach across multiple platforms of 500,000. That’s a big audience.

They average 27,000 social media impressions per day.

And at major conferences  like EMC World, VMWorld its 500,000 social media impressions per day.  This has a major impact.

The total EMC Elect at EMC World 2014 impressions  was 5,500,000!

Yes the typical EMC Elect membe would tweet much more than the average EMC World attendee.

Elect _at_World

By comparison the Total EMC Elect at EMC World 2013 impressions was 700,000. So clearly this program is growing in scale.

In Total the EMC Elect garnered 9% share of the Social Media voice At EMC World 2014.

At the EMC Mega Launch in London this year, the #EMCElect was the  #2 hash tag, overtaking the other EMC product hash tags. The had a social media impression number of 2.2 million. Clearly it was the influencers who had the ear of those interested in EMC Mega Launch. Yes #EMCElect certainly was popular and had influential metrics at VMWorld in US and Barcelona. Everywhere the EMC elect are present they have an impact.

Yet we have to remind ourselves of who the people that are called EMC Elect really are.

They are essentially humble heroes and heroines. They are real people with real jobs. But are passionate about community and collaboration and very curious about technology. But it is their community aspect which makes them so influential. They represent their peers, and what they learn they share (when an NDA does not get in the way 😉 ). They are not cheerleaders for EMC by any stretch of the imagination. They give feedback to EMC, not all of it positive, but all of it is candid. And they disseminate what they discover with their community.  As EMC Elect they were able to attend private briefings, roadmaps online and in person, have the benefit of a private EMC Elect community , and have exclusive alpha and beta testing offerings. All of which they put to good use for the benefit of themselves and their community. And that’s why they hold an influential position.

When Matt Brender and I got this program started, we honestly did not know how big this was going to be. But fundamentally we knew that the Elect program would empower the right people and influencers for the benefit of the EMC community as we said at the time in this impromptu video.

And at its core that’s what the program continues to do.

I’d also like to say that 2015, while capitalizing on the roaring success we had with Elect, we are going to bring it back to its fundamental basics. It’s about the community. And we intend to improve the program refocusing on this. We will still do what we have always done very well, in fact even better than before. We will keep those exclusive opportunities coming for the EMC Elect. But as well as making big social noise we will be focusing on further engagement, building stronger ties with the EMC community. And we are going to go further to empower the EMC Elect members. I won’t give too much away as to how yet. You will see it roll out in 2015.

Now if this sounds interesting to you and you’d like to be involved in the EMC Elect, or could see one of your peers fitting in nicely to this, there is still time. Nominations for the EMC Elect of 2015 are still open. But you’d better hurry, nominations close on the 31st December, 2014.

So don’t delay, nominate today. 

And that concludes my wrap up, at least from my professional perspective. And I have so many people to thank. The EMC Elect of course, Sean Thulin and Dennis Smith particularly. Todd Forsyth, Brace Rennels, Chris Gardner. A special thanks to Mary Kilgallen as well, who is the reason why EMC Elect works at all.  Another special thanks goes to Rachael Foster, another lady that is an unsung heroine for the program. And lest I forget, I owe a debt of gratitude to Tommy Trogden and Brian Carpenter for their unwavering support and keeping me focused on the community.

What I love about community is that I have met so many people, who have helped, me and I am forgetting to mention so many. But I have to conclude this post. They know who they are anyway.

I am looking forward to this break. A lot was achieved in 2014. But there is much more to do in 2015. I look forward to it with great anticipation.

For those that celebrate it, Happy Christmas! For those that don’t Happy Holidays! And a Happy New Year for good measure.

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