Okay, so those of you who know me know I am running the EMC Ask the Expert program. Essentially its a series of events on specific technical topics. During EMC Ask the Expert events, subject matter experts engage in discussions with community members about specific EMC product and solution topics in a Forum type discussion in most cases. Although we do these events also as webinars, live chats for launches and “tweet chats “which are rather popular. It’s proven to be a popular and effective program in engaging customers with specific hot topics.

The Experts that engage are top-notch great people, who are EMC’ers , customers and partners. That’s what makes it a brand differentiation for EMC in my view. It’s not just EMC support people controlling the narrative. We recognize and appreciate our customers and partner perspectives. By pairing them, we have a powerful and credible story and event in EMC Ask the Expert endeavors. This is is an amazing program.

But  late last week it got so much better 🙂  As the VMAX Cloud edition launch Ask the Expert event was underway, Matthew Yeager, an SME on the subject (and an EMC Elect member and a Founder) does something different to what has been done before, but not out of character in the way he does things. In reply to a question he composed and posted this amazing video.

It was awesome, it was very well done and it just kicked the door open and set the bar for Ask the Expert events in the future.

For the first time we have video content in addition to discussions and documents that answers questions and solves problems that was directed to the EMC Support Community. A clear benefit from the EMC Elect Program which hopefully inspires other experts to follow suit.

And to back that awesomeness up EMC did an upgrade over the weekend to the EMC Community Network. Thus making it even more amazing fun and collaborative place to be.  Jump in and have a look and see what makes it a vibrant and awesome place to interact socially for your EMC topics and requirements.